You’ve known about direct mail since you were a kid, and you’ve definetely gotten your share of it in the mailbox through the years. Now you’re a business person, and you’re seriously considering using direct mail as a marketing option to make your buisness grow.
You want to know if direct mail is really effective. You [...]
Many people have the misconception of grouping advertising and direct marketing as the same thing, yet they are so fundamentally different. Advertising is a form of marketing communications, it is not a method of selling or a channel distribution. With advertising you seek to create, build or maintain awareness of a product or service, when [...]
