Using direct mail to get qualified mortgage leads is a simple and effective process once you know how to do it. What is most important is understanding how the process works and how to effectively prepare the method to use direct mail to obtain your mortgage leads. E-mail has increased the communication possiblities for many [...]
Much is being written nowadays about the death of direct mail. What people are saying is that the internet is making direct mail obsolete. Yeah, the internet is making direct mail obsolete just like it’s making television, radio, and telephones obsolete. This is just like saying our economy is dead and no one is buying [...]
Being a handyman around your house can save you a ton of money.. if you know what you are doing. Writing and desiging your direct mail piece is no different than repairing your home. Do it right, and you’re pocketing extra change. Do it wrong, and you may as well be throwing your money into [...]
How are mortgage leads generated? Mortgage marketing has many facets, using direct mail in today’s market seems to generate the most response. Mortgage leads are generated from a large variety of sources, which can be compiled from the large database warehouses using automated valuation models. There are lot’s of sources out there that offer pretty [...]
Direct mail is used prevalently in the mortgage industry today as a form of direct contact between lenders and consumers. The mortgage industry is a rapidly changing environment, and direct mail is the quickest most cost effective method to get your phone’s ringing. With mortgage marketing you have to tailor your campaign material to each [...]
You’ve known about direct mail since you were a kid, and you’ve definetely gotten your share of it in the mailbox through the years. Now you’re a business person, and you’re seriously considering using direct mail as a marketing option to make your buisness grow.
You want to know if direct mail is really effective. You [...]
Many people have the misconception of grouping advertising and direct marketing as the same thing, yet they are so fundamentally different. Advertising is a form of marketing communications, it is not a method of selling or a channel distribution. With advertising you seek to create, build or maintain awareness of a product or service, when [...]
