Generate Mortgage Mail Leads

Direct mail is used prevalently in the mortgage industry today as a form of direct contact between lenders and consumers.  The mortgage industry is a rapidly changing environment, and direct mail is the quickest most cost effective method to get your phone’s ringing.  With mortgage marketing you have to tailor your campaign material to each consumer, and then you have to make sure you target the right consumer.

Mass media - radio, television, newspapers, billboards, mass-circulation magazines, sky writing, whatever - don’t offer much in the way of audience selectivity.  They succeed by reaching just about everyone regardless of their interests, education, occupation, gender, age, religion, hobbies - whatever characteristic you’d care to name.  So advertising messages placed in these media often strive for the broadest appeals possible, hoping to interest enough people in whatever product or service being promoted.  Direct mail in contrast lets you be very selective in terms of audience.  This allows you to maximize on your marketing spending by sending out a beautifully presented offer to people who are actually interested in your product or services.

Mortgage marketing data is compiled from the top compilers in the country through county deed recordings and tax assessor information.  Mortgage data is available in all recordings from conventional, sub-prime, hard-money, VA, FHA and adjustable lenders as well as HUD.

Once the data is compiled, we cross reference the data from the multiple sources and utilize algorithims to acquire and combine the most accurate sources.  Our data is cleaned utilizing address standardization, Cass certification, and NCOA’d before output to ensure the cleanest data available.  We then use a waterfall append process to populate the dtabase with high quality hedonic AVM models to ensure the most accurate home values and LTV values.  This ensure that we deliver the most qualified data list for your mortgatge marketing campaign.