Mortgage Leads That Generate Cash

How are mortgage leads generated?  Mortgage marketing has many facets, using direct mail in today’s market seems to generate the most response.  Mortgage leads are generated from a large variety of sources, which can be compiled from the large database warehouses using automated valuation models.  There are lot’s of sources out there that offer pretty much the same data with some degree of variation.   Mortgage leads are compiled through county deed recordings and tax assesor information.  Mortgage leads are generated for conventional, sub-prime, hard money, VA, FHA, adjustable lenders and HUD.

Mortgage marketing has taken a turn and what used to work a few years ago, just doesn’t create the same response today.  Today’s markets of falling home prices, along with more stringent lending regulations, has created a ever growing database of mortgage data that can’t keep up to date.  In order to get a cleaner lead, we cross reference our leads against multiple sources, then utilize algroithims to combine and acquire the most accurate sources.  A good mortgage lead can only go so far without proper tracking and reporting of the lead.

A good mortgage lead is generated through multiple sources, utilizing various data compilation technolgies.  Mortgage leads can be generated from a master mortgage file which is composed of all mortgage recordings, it can be captured from the adjustable rate Rider document, and from the Housing and Urban Development Government Agency (HUD).  This data then can be appended with a waterfall process to get the most accurate home values and Loan To Value (LTV) values.  With a good mortgage lead and a good marketing campaign you can have a sucessful mortgage marketing plan to bring in qualified candidates that are receptive to your programs.  Using direct mail as a part of this marketing plan allows you to target these specific customers on a one to one basis.